The hidden value of a pair of shoes.

I bought myself a pair of Air Max 90.

On its own, it’s somewhere between boring and superficial. No value here.

No value either in the price tag I’ve agreed to pay.
Nor in the margin — that’s only for Nike.
And… that’s just a pair of shoes.

The value here is hidden and requires context. A context brought by an intention.

Buying this pair was intentional (aside from the fact that I needed it).

Buying this particular pair breaks a pattern in me.
A thought pattern.

Why does this matter?

Because thought patterns are inherited. They’re our conditioning.

Scientists estimate that 95% of our daily thoughts are habitual. We’re playing a program without knowing it.

This program dictates our thoughts.
Our thoughts dictate how we feel.
How we feel influences how we act.
How we act creates the life we live.

In short: the program creates the life we live.

Sometimes the program serves us.
Sometimes, not so much.

Breaking patterns lets me rewrite the program the way I want it to run.
One different action at a time.
One different experience at a time.

I had a thought pattern to break — around money and identity.

“That’s too much.”
“That’s not for me.”
“That’s not reasonable.”

Which basically means:

“I haven’t earned it yet.”

A problem of giving myself the permission in a schema where the permission is never earned.

Buying a pair of shoes was my tool to break it.

A valuable one.